Why blogging is important

In today’s day and age, every business should have a website along with a blog.

Most marketers and digital marketing consultants will advise businesses to regularly update their blogs with relevant and quality content. Businesses will follow this advice, but they don’t really know why they are blogging, or realise the impact blogging can have.

In this post, we will explain some key benefits of blogging and why it is so important for your business. To get started, here are some of the main reasons why blogging should form part of your business’ marketing strategy:

  • It can drive targeted traffic to your website and as a result it can improve your website’s search engine rankings
  • It can position your brand as an industry leader through thought-leader and opinion posts
  • It can help you build better customer relationships
  • It can encourage visitor engagement if you include the correct calls to action in your post

Why blogging is important

Blogging should form a big part of your business’ content marketing strategy. The idea is to drive traffic back to your website from your social media and other platforms therefore you want the content that you share, to sit on your own website or blog. As part of your content strategy you can decide on different topics or themes for a week or month and focus your blog posts, social media updates, newsletter, podcasts and so forth on that specific topic.

As mentioned, blogging is also beneficial when it comes to search engine optimisation. By regularly updating your blog and correctly using keywords and meta tags, you can improve your website’s ranking on search engine result pages. It is advisable to do research on the keywords you should focus on, and to try and incorporate these keywords into your blog posts.

Blog posts can also be a good way to generate leads and sales. For instance, you can write an optimised blog post about what your product is about, how it works, what the benefits are, and so forth. You can then link to the specific product pages from your blog to encourage people to visit the page and either enquire about the product or buy it.

So if you are asking if blogging is beneficial to your business, then the answer is yes. It can be very powerful if done correctly. Do you need help with your content marketing strategy or the writing of blog posts? If yes, get in touch with our team.