Use Pinterest to drive website traffic and sales

As a brand manager, do you sometimes feel that you are being pulled in a hundred different directions when it comes to deciding on the tactics to use to drive traffic to your ecommerce store?

Don’t panic, we have some advice to simplify the process when using Pinterest. There are many social media sites you can use to drive traffic to your ecommerce store – these include Facebook, Twitter, LinkedIn, You Tube and your own blog to name a few. We know that it can be a daunting task to manage so many social media profiles, but with a solid content strategy and editorial calendar in place, it is more manageable.

Pinterest is another great social platform to drive traffic to your ecommerce store. According to an article written by Shopify (which is a website where you can easily create your own online store), Pinterest shoppers are 10% more likely to purchase something than shoppers coming from other social media sites. Of those purchases, the average order amount is double the order amount of customers coming from Facebook. To read the full article, follow this link:

Here are some ways you can use Pinterest to drive ecommerce sales:

  • Let pinners see how your products are made. Let people in and show them the inside of your business, behind the scenes so to speak.
  • Create thematic boards to create new interest, and keep them updated.
  • Engage with followers on Pinterest and ask them to share photos of them using your product. You can even offer a prize of some sort to entice them to upload photos.
  • Keep track of what type of pins and boards your followers like and build on that.
  • Make sure there are links on your pins and boards to the relevant product pages. Make it easy for customers to find excactly what they’re looking for in your ecommerce store once they come from Pinterest.
  • Make use of Pinterest’s rich pins. It’s especially important for ecommerce stores as it shows the price and availability of products.
  • Pinterest price alerts is a great way to let people know when a product goes on sale. If the user has an unpurchased product on their board and it becomes cheaper, Pinterest will send an email informing them.
  • You can also use the “Promote pin” feature to promote certain pins.

You may have already realised that social media plays a big role in driving traffic to your website and ecommerce store. Pinterest in particular can offer your business the opportuity to increase traffic and sales, but you have to be diligent about using your Pinterest account strategically.