Are you using Twitter to connect with consumers online? If yes, have you been using it strategically to reach your marketing goals? If not, then this post is for you.

Twitter can be a powerful marketing tool when utilized effectively – you can increase brand awareness, keep up with the latest industry trends and increase website traffic to name a few. Undoubtedly, Twitter has evolved to become an influential social media platform and the challenge marketers face is to share enticing content in 140 characters or less.

Twitter marketing tips

If you’re looking to grow your social media presence or network, Twitter is a great place to start.. Here are some useful tips to ensure an attractive Twitter presence.

• Set your profile picture – Don’t be an egghead. Confirm your identity by uploading a profile picture – this can be a photo or your brand’s logo.
• Complete your profile – Make sure you have completed all fields, especially the bio section as it the most important part of your profile. Your Twitter bio helps people to understand and learn more about you.
• Share valuable content.
• Self promotion is acceptable but keep it minimal.
• Be an active Tweeter – a few tweets per day is recommended.
• Don’t overshare the personal stuff – You’re likely to lose followers, so keep the rants to a minimum.
• Use #hashtags­ properly­­ – Hashtags can help generate and attract more followers if you’re using it correctly.
• Follow and interact – If you want to build connections, follow other people and interact with them. Retweet their tweets if you find them useful, they’ll appreciate it.
• Check your spelling and grammar- Don’t text speak, it makes your tweet look unprofessional and spammy.

We hope you find these tips on using Twitter useful. Have you implemented any of these tips yet or do you have your own tips to share? Chat to us in the comment section below.