Social media for businesses: What to share and what to avoid

There are several different ways in which social media can be used, but its main benefit is that users are to be able to communicate to others, whether the purpose is for personal (keeping in touch with friends or relatives) or for business use (keeping in touch with clients, marketing, generating sales leads, etc) in almost real time.

If you’re using social media for your business, it’s recommended that you separate your personal and business account. Why? Business and pleasure don’t always mix well. Apart from that, you should have a content strategy as part of your bigger marketing strategy and this will dictate the type of updates shared on your business’ social media accounts.

Keep in mind that people follow your business accounts for different reasons, whether it’s to keep up to date with what’s happening with the business or to stay up to date with the latest trends and news in your industry. If this is the case, then posting a personal update on your business account about the great dinner you had, will not offer value to those fans or followers.

Don’t scare people away, know what and what not to share on your business social media accounts.

What NOT to share:

  • Political rants – While you’re entitled to have your own opinion, rather post it on your personal account and keep your business out of it.
  • Selfies – Post your selfies on your personal profiles only. Selfies may make you look unprofessional. Remember that this account is your business account and you’re using it to create a reputation for your business.
  • Personal updates – Keep your private life private.
  • False information – Double check all info you repost.
  • Offensive statements – There’s an old saying that applies to this specific scenario: “If you have nothing nice to say, don’t say anything at all.” Avoid posting offensive updates that may damage your business’ reputation.

What to share:

  • Informative articles and other useful information related to your niche – Provide valuable information to your followers and fans.
  • Behind the scenes pictures – How are your products made? Or how does your team spend their day working? Let people ‘inside’ by posting behind the scenes pictures.
  • Business updates – Keep your customers updated by what is happening – did you land a big new contract or appoint a new employee? Post about it.

After reading this post, are you sharing appropriate content on your business’ social media accounts? Or do you have other restrictions on what to share? Let us know!