Giving Honest Feedback Without Frustrating your Designer

Providing Feedback

Providing feedback to your designer can be a slippery slope. A designer’s world revolves around the ability to collaborate with their clients. Keeping communication lines open, and creating a working dialogue about a project will help keep this process as smooth as possible.

Winston Churchill once said “criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.”

The process should include the opportunity to bounce ideas back and forth, coming up with a cohesive vision, and then executing to create the perfect design. We’ve written a few points below to keep in mind when hiring, and working with a graphic designer in the future.

Clear guidelines

Know what you want – come to your designer prepared with ideas, and examples of what you like and don’t like. Keep in mind that missing the mark on a project can really sting. It happens. The client should always outline what they expect, while designers should communicate time, costs, and any constraints. Creating a clear, concise contract comes in handy here.

Be specific

There’s nothing worse than hearing ‘I don’t like it” from the client. A designer can’t do much with that, and it will probably end up costing you more in the long run. Telling them you don’t like what they have designed for you is not the frustrating part; it’s when you don’t tell them exactly what you don’t like about the design that is frustrating. If you leave your designer guessing, you will only end up going back and forth until you just settle for something so you can be done with the project. Tell your designer what you like about the piece. A good designer will work off those elements and switch direction. Too many negatives can distract designers and keep them on the wrong path.


Don’t panic. You hired your designer for a reason. Keep an open mind and know that this process takes time. Your designer knows what they are doing – if something isn’t your first choice, give it a try and you might be surprised at the end result.

Designers want to make this process as easy as much as you do, and want you to be happy with their work! Everyone has the same goal, and building a good relationship will help you achieve that. Keep the tips above in mind and you’ll be collaborating like you’ve done it your whole life!


Do you need some design help? Contact Twenty3Media here!