The Twenty3Media team’s blog
Welcome to Twenty3Media's blog. Here you will find posts about strategy, project management, graphic design, social media and website development to name a few. Happy reading!
Why web design should be intuitive
Today, the internet is the prime source of information for consumers looking for a product or a service. A business’ target market will naturally use the search engines to find …
Keyword research for content strategy
Good quality content offers website users a reason to keep coming back. A content strategy is the blueprint for great content which can then be leveraged in various formats for …
Creating content for the web
Quality content brings many benefits for businesses with an online presence. It helps build an audience, attracts customers and creates evangelists who spread the message about the business by sharing …
Marketing with Google
Most businesses sets up a website with specific goals in mind. The most common goals of a well-designed website with optimised content are to: Generate targeted traffic, leads and sales, …
Creating a content strategy
Mapping out a content strategy is an activity that is best done as part of a longer term plan, like a marketing plan. One way to create a content strategy …
The importance of a content strategy
Content marketing is an effective way to attract potential customers for your business through useful information. Information drives the internet highway and using it to target a prospective market can …
Using LinkedIn and Quora for business to business marketing
Clearly, businesses need a strong social media presence. This holds true especially for business to business (or B2B) marketing where the focus is on lead generation and the return on …
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Business to business social media marketing
Social media marketing relates to a business’ activities across social media sites such as Facebook, Twitter, LinkedIn, Google+, Pinterest, discussion boards and video sites. The aim is to reach and …
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How to use Pinterest in your marketing strategy
To quote Wikipedia, “Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for …
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Writing a marketing plan
Designing and implementing a strong yet flexible marketing plan is the foundation of a successful business. A marketing plan must include a mix of different tactics based on an analysis …