Social media monitoring tools

One of the keys to social media marketing success is listening to what your audience is saying, analysing it and using these insights to improve your marketing strategy.

In our previous post we discussed tips to make the most of social media monitoring and there are many social media monitoring tools available to help you track online mentions and conversations. It’s probably a good idea to try a few of them and then choose the one that works best for you. Below we discuss some options for you to consider.

Social media monitoring tools


At Twenty3Media we use Hootsuite to manage updates and comments, and Hootsuite can also be used to monitor what is being said. Hootsuite is a great monitoring tool to use when there’s multiple people working on various social media accounts. It offers everything you need in one place. Schedule your social content in advance, and engage with people across all your accounts, all conveniently located in one place. Its easy-to-read reports makes analysing data a breeze. When using Hootsuite you can manage various social networks including Facebook, Twitter, WordPress, Google+, LinkedIn and Foursquare.


If you want to monitor what impact your tweets have, then this is the right tool for you. TweetReach also measures the implications of social media discussions. By using TweetReach you will be able to find out which influential followers to target to get better results.

Social Mention

With Social Mention companies can monitor over a hundred different social media sites, and analyse data in depth. It gives you four measurements of each social media site – the Strength, Sentiment, Passion and what Reach it had.


This is a Twitter monitoring tool. Just enter the name you want to track in Twazzup and it will list the most active influencers, the top retweeted photos and links as well as the top ten keywords related to your search.


You can measure your and your competitors’ social media presence with this tool. You can track twelve social media sites for free. HowSociable allows you to see which social media platform works best for your brand and which ones need more attention.

Sprout Social

With Sprout Social you can manage and monitor on Twitter, Facebook and LinkedIn. Its social reports provide analytics, and organizes data of user activity and demographic information.


This tool can help you see which campaigns are working best on which social networks. It retrieves data from a wide variety of social media platforms and analyses the data. This tool will tell you which visitors are “loyal” and from where users are coming. It also measures social media marketing efforts over time and gives the user a growth rate.

Google Alerts

Google Alerts is a fantastic way to keep track of trends and interesting topics. It very useful for companies’ in the sense that you can keep track of what people are saying about you and your brand across the World Wide Web. You can also use it in a personal capacity when searching for a job, following a trending story or if you’re searching for discounts or promotions.

For more information read this article for some interesting facts about social media monitoring or contact us if you need help with your social media marketing strategy and management.