Digital marketing case study: Mooiste

Mooiste Baby Couture is an online store launched in October 2013 to provide beautiful and unique outfits and items of clothing for babies and toddlers. Their product line includes exclusive baby shower and christening outfits and accessories for baby boys and girls. Mooiste also offer the special service of custom ordering items that are out of stock or sourcing specific items to enhance clients’ shopping experience. to view their product offering.

Client goals

- Launch and establish their new brand online.
- Breakthrough and break-even in a very competitive niche industry.
- Generate a steady stream of business through their online store.

The challenges

- Even though Mooiste is positioned in a niche market with promising potential, it is a very competitive industry.
- As a start-up, there was limited funds available for advertising and marketing.
- From research done by Twenty3Media it was clear that leads and sales were not going to come from social media platforms.

Approach and strategy

- The Twenty3Media team designed and created a professional and optimized e-commerce website.
- We identified a group of keywords and key-phrases for the website copy and different online advertising campaigns.
- Created optimized social media profiles for the brand on Facebook and Twitter.
- Designed marketing material for Mooiste including the logo and business stationery.
- Designed artwork and banners for the online advertising campaigns.
- Launched and continue to manage the online advertising campaigns on Facebook and Google AdWords.


- Within six months of its launch, the Mooiste online store is receiving highly targeted traffic through organic traffic and the targeted Google AdWords advertising campaign.
- The company broke even after 3.5 months and the client credits this success to the targeted online marketing strategy created, implemented and managed by the Twenty3Media team.
- Through the continued online marketing campaign, Mooiste is enjoying steady sales.

If you’d like more information on this campaign or more specific data on what our digital marketing strategy achieved, please contact us for the detailed case study.