As a team of digital marketing specialists, one of our core services at Twenty3Media is content marketing and content creation. We believe that every business benefits from including content marketing as part of its business marketing strategy to achieve its goals and ROI. Over the years, we have helped a number of businesses to leverage content to build their brand, establish themselves as thought leaders in their field and engage with their target market.
While almost everyone is aware of the benefits of content marketing, it can be a challenge to figure out where to get started. What is the right strategy to generate more leads and website visitors with content, without overshooting your marketing budget?
Content marketing can be a truly cost-efficient long-term marketing strategy, especially when planned, executed, and managed properly. If you manage a business that is yet to leverage content marketing, here are some quick tips to get you started, because no business can afford to ignore the benefits of content marketing – and it is never too late to begin.
In its most simplistic form, content marketing starts with understanding your target audience and the online platforms where you can reach them. Next is competitor research to see what your competition is up to. What types of content are they publishing? How frequently and where? Which types of content get the most traction? Whom are they targeting?
Armed with this information, do the following:
• Brainstorm with your team to determine content goals
• Create your own content strategy
• Determine measurement criteria to assess your return on investment to see what works
• Make an editorial calendar
• Categorise your content and mark publication dates in your calendar
• Create content and publish, followed by sharing on social media
• Engage with your audience
• Measure, and fine tune to meet your goals
All this can appear overwhelming to manage, especially if the required expertise is not readily accessible. Moreover, hiring and maintaining staff to carry out these activities can be expensive.
At Twenty3Media, we work as an extension of your team to help you achieve your digital marketing goals and invite you to get in touch with us for a discussion on how we can assist with your content marketing strategy.
In the meantime, here are some pointers on successful content marketing:
Maintain a business blog
Your business blog is an effective way to make sure you have a continuous stream of content. Decide on a publishing schedule and stick to it.
Publish quality content
Give your audience the type of content that appeals to them to increase engagement.
Share your content on the right platforms
The aim of content marketing, besides business generation, is to connect with your market and build a loyal customer base. Based on your research about where your target market spends its time, create and publish shareable content. Include images, videos and an appropriate call to action to engage your readers. This will also keep them longer on your website.
Remember it is about your audience
The days of building a product and hoping the buyers will come, are gone. Today, businesses must go to their audience. Marketing is no longer about pushing your products or services on your customer. It is about understanding your audience’s needs and pain points and creating content around this so that you can attract them into your sales funnel. Follow it up by engaging them in conversation.
Content marketing takes time and effort
Creating content and managing it is a continuous process and most businesses outsource the activity so that they can focus on building their business. The good news is that the investment is well worth it and will bring long-term rewards.
At the end of the day, the World Wide Web is a huge mass of data linked together in different formats that include blogs, videos, expert comments, guides, and much more. Every business must be a part of this to succeed. We are here to help!
Does your business use content marketing? We’d love to hear from you, please feel free to leave a comment below 🙂