The Twenty3Media team’s blog

 

Welcome to Twenty3Media’s blog. Here you will find posts about strategy, project management, graphic design, social media and website development to name a few. Happy reading!

How to create a marketing strategy (template)

Creating a marketing strategy that includes a detailed digital marketing strategy can be daunting. I’m often asked what should be included as part of the strategy document so I decided …

What are the top social networking sites?

Social media is one of the best platforms today for marketing and business branding as it offers a direct connection with your target audience. Investing in social media is something …

Is your digital marketing strategy getting the return on investment you want?

While most businesses invest in a digital marketing strategy, after their initial efforts, most of them find it hard to continue to implement the strategy. The most common reasons for …

How to run a competition on Instagram

Running competitions on Instagram can help build brand awareness, increase your number of followers and can potentially lead to more sales if the competition strategy is executed correctly. That being …

Marketing tips and ideas for restaurants

There are so many creative and unique marketing ideas and tips that one can use to increase sales for a restaurant, and they’re not necessarily expensive. I’m busy doing research …

Create engagement between your brand and fans / followers

The proliferation of social media sites has opened up tremendous opportunities for businesses to engage with their target market. In addition to the traditional communication channels, a brand can now …

Should you incorporate Instagram in your social media strategy?

Is Instagram worthwhile including in your social media strategy? This is a question I’ve heard many marketing managers ask. Take a look at the stats: With over 100 million monthly …

Mid-way through 2013, time to audit your marketing strategy

We are halfway through 2013 and it feels like the year is flying by. In terms of your marketing strategy, you should have seen some tangible results by now – …

Content marketing to become even more important in 2013

Over the last few weeks I’ve read a lot about content marketing, including the predictions regarding the direction of content marketing in 2013. The consensus seems to be that marketers …

The Google Penguin Update and what it means for business websites

Google rules the search engine industry and every business website must heed its updates to avoid losing traffic and revenue. Google periodically releases algorithmic updates, with the aim to ensure …

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