The Twenty3Media team’s blog

 

Welcome to Twenty3Media’s blog. Here you will find posts about strategy, project management, graphic design, social media and website development to name a few. Happy reading!

How South African brands use Instagram

Instagram started out as a platform for users using it more for personal reasons than businesses using it for marketing purposes. However, these days brands understand the value of Instagram …

How to use storytelling in marketing

Storytelling is not a new concept, and businesses across the world are becoming increasingly creative when using storytelling for content marketing and branding. The purpose of storytelling is to let …

Social media monitoring tools

One of the keys to social media marketing success is listening to what your audience is saying, analysing it and using these insights to improve your marketing strategy. In our previous …

Tips to make the most of social media monitoring

The world of social media and monitoring what is being said about your brand can be confusing and daunting. There is so much to keep in mind and so many …

Social media marketing tips for small businesses

Using social media to promote your offering and engage with consumers are not only relatively easy, but also fun and for the most part inexpensive. Small businesses in general have …

How Facebook’s algorithm changes influence your page

Facebook has always been clear about the fact that they aim to give their users the most interesting possible experience every time they visit the platform. With Facebook’s recent algorithm …

Tips for effective email marketing

We are all familiar with email newsletters that’s a waste of time and downright spam. Very few brands seem to have a proper content strategy in place, a strategy that …

How to create a marketing strategy (template)

Creating a marketing strategy that includes a detailed digital marketing strategy can be daunting. I’m often asked what should be included as part of the strategy document so I decided …

What are the top social networking sites?

Social media is one of the best platforms today for marketing and business branding as it offers a direct connection with your target audience. Investing in social media is something …

Is your digital marketing strategy getting the return on investment you want?

While most businesses invest in a digital marketing strategy, after their initial efforts, most of them find it hard to continue to implement the strategy. The most common reasons for …

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