The Twenty3Media team’s blog

 

Welcome to Twenty3Media’s blog. Here you will find posts about strategy, project management, graphic design, social media and website development to name a few. Happy reading!

Where to start with designing a digital marketing strategy?

Designing and implementing a digital marketing strategy from scratch can be a daunting task. Or, perhaps you took over the management of a brand’s digital marketing from another individual or …

How design plays a role in your marketing efforts

Marketers and graphic designers often have the same goals, but look at them from a different perspective. Marketing creates interest in a brand, and design communicates a brand. Dan Slagen, …

3 great resources to sharpen your design skills

Technology is always changing, and our skills need to adapt as new trends arise. Perhaps you are self-taught and don’t know Illustrator or Photoshop like the back of your hand. …

How to determine which social media profiles to be active on

There are so many social media platforms to choose from – Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, YouTube, Tumblr, Snapchat…it almost looks like new social media platforms are emerging on …

6 free tools for creating awesome visuals

Did you know that 90% of the transmitted information in the human brain is visual? Including visuals in your marketing is a must, to help engage your visitors and grab …

Why a content calendar is critical for your content marketing strategy

For every business, regardless of its size and niche, content marketing is among its primary digital marketing strategies. However, unless this is organized and implemented with meticulous planning, all the …

How to install Google Analytics on a self-hosted WordPress website

WordPress is one of the most popular content management systems (CMS) and at Twenty3Media we recommend WordPress-based websites for our clients 90% of the time. With WordPress, it’s easy to …

Social media for businesses: What to share and what to avoid

There are several different ways in which social media can be used, but its main benefit is that users are to be able to communicate to others, whether the purpose …

Are you utilizing Twitter effectively?

Are you using Twitter to connect with consumers online? If yes, have you been using it strategically to reach your marketing goals? If not, then this post is for you. …

Use Pinterest to drive website traffic and sales

As a brand manager, do you sometimes feel that you are being pulled in a hundred different directions when it comes to deciding on the tactics to use to drive …

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